Cupcakes & Cashmere's Schuman Dishes On Blogging and Designing


Emily Schuman of the wildly-successful blog, Cupcakes and Cashmere, showed her Spring 2016 collection at Fashion Industry Gallery (F.I.G.) last week and carved time out of her busy day to share some pearls of wisdom with Dallas bloggers and fashion fanatics.

With 5 million (yes, MILLION) views per month, Cupcakes and Cashmere covers topics ranging from fashion and decor to food and lifestyle. When Schuman isn't crafting her next post, the author of two best-selling books is likely working on the next season of her clothing collection, which is characterized by feminine patterns and classic silhouettes. Either that, or she's strategizing over her upcoming home decor line.

So, what did the blogger, author, designer, wife and mother have to say?

On blogging and social media...

Q: Why did you start blogging?

A: I just wanted to write, and I wanted to write about things I'm passionate about - clothes and food.

Q: How far out do you plan?

A: I've already planned the topics I'll cover for the remainder of the year. But, I've only written about two weeks worth of material.

Q: Do you have a different strategy for each of your social media outlets?

A: Yes, it's imperative.

On designing...

Q: Who are you designing for?

A: Honestly, I design for myself.

Q: What is your inspiration this season?

A: I'm inspired by what draws my attention. I would describe most of the pieces in my collection as staples with a twist. I also like to include 'elusive' pieces in my collection....pieces that are sometimes hard to find like light-weight trench coats and slouchy trousers.

Q: What is your favorite piece in the Spring collection?

A: The coral jumpsuit.

Q: What's next?

A: A home collection featuring bedding and lighting.

Q: What trends do you like for the home?

A: The trends aren't really as important to me as what personally appeals to me.

On 'doing it all'...

Q: How do you do it all, especially with an 8-month-old daughter?

A: I have to compartmentalize. For me, it's critical to keep my work separate from my family life.

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Photography credit: Kelly Williams

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Dallas, Texas

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